hion_superchargersSponsored⌃ Get directions
Station + Rivian · the unlock
HiON Superchargers · Denver Tech Center · grand-opening campaign
Paid-social spread — the gold standard, now yours
The Tesla V4 Supercharger network is opening to every EV, at the corner of Orchard Rd & Greenwood Plaza Blvd in the Denver Tech Center. Four hooks, four concepts, four ratios — each in its real placement, every ad carrying the spec, the unlock, and exactly where it is.
status: draftframing: opening soon
up to 325 kW · Magic Dock · 24/7
Rivian + 325 kW + offers — confirm & legal-review before publish
01
The four hooks — test matrix
One concept (day + Rivian), four headline angles. Each pairs one bold claim with a hard number (hybrid claim posture). Performance picks the winner; the winner scales across concepts and placements.
02
Four concepts
Every charger is the stylized matte-white concept pillar with the glowing Hi badge — never a real Tesla unit, never the Tesla logo. The Rivian (neutral, no logos) makes "works with your car" concrete; the DTC-context shot grounds it in the office-park where it lives.
03
Facebook — feed
Overlay headline on the creative; supporting primary text above; link card with a Get directions CTA (drops the map pin — location education + the GBP signal).
HiON Superchargers
Sponsored · 🌐
···
The Tesla Supercharger network is opening to non-Tesla EVs — and HiON's V4 site is landing at Orchard Rd & Greenwood Plaza Blvd in the Denver Tech Center. Up to 325 kW, Magic Dock built in: pull up and charge, no adapter.
HIONSUPERCHARGERS.COM
Opening at Orchard Rd & Greenwood Plaza
V4 · up to 325 kW · works with your car
👍 Like💬 Comment↪ Share
HiON Superchargers
Sponsored · 🌐
···
Fast charging is landing at Orchard Rd & Greenwood Plaza Blvd in the Denver Tech Center. Tesla V4, up to 325 kW, opening soon.
HIONSUPERCHARGERS.COM
Opening at Orchard Rd & Greenwood Plaza
V4 · up to 325 kW · works with your car
👍 Like💬 Comment↪ Share
HiON Superchargers
Sponsored · 🌐
···
Up to 325 kW — the V4 Supercharger, opening to every EV. No adapter, Magic Dock. Denver Tech Center.
HIONSUPERCHARGERS.COM
Up to 325 kW · the V4 Supercharger
V4 · up to 325 kW · works with your car
👍 Like💬 Comment↪ Share
04
Instagram — feed (4:5)
Maximum feed real estate. Caption mirrors the platform copy; the creative carries the baked hook + the location lockup.
hion_superchargers
Sponsored
···
Get directions›
♡💬➤🔖
hion_superchargers The fastest charging there is — the Tesla V4 Supercharger — is opening to your EV in the Denver Tech Center. Up to 325 kW, no adapter.
hion_superchargers
Sponsored
···
Get directions›
♡💬➤🔖
hion_superchargers You've watched Teslas charge here for years. Your turn is coming — Denver Tech Center.
05
Stories & Reels — 9:16
Full-bleed vertical. Hook in the safe upper third, location lockup above the bottom interaction zone, Get directions CTA.
hion_superchargersSponsored
hion_superchargersSponsored⌃ Get directions
Day + Rivian · hyper-local
hion_superchargersSponsored⌃ Get directions
DTC context · the wait is over
06
Motion — Reels & Stories video
The approved still comes alive: a slow push-in and a fading-in headline, sharp 1080p, silent (autoplay-muted) with the message on-frame. Posters shown; the clips play in the gallery.
▶
Day + Rivian · the unlock
▶
DTC context · hyper-local
▶
Station · the wait is over
▶
White-void · spec authority
Plus 1:1 feed-video cuts and a generative-motion proof (badge glows on, clouds drift). All ship as sharp 1080p Ken-Burns; full generative video needs a Higgsfield Plus plan (Starter caps it at 480p). Play them in the gallery.
07
LinkedIn — single image ad
Square (1:1) for the feed and landscape (1.91:1, from 16:9) for the link unit. Intro text ~150 chars; Get directions CTA.
HiON Superchargers
Promoted
Universal EV fast charging · Denver Tech Center
···
The Tesla V4 Supercharger network is opening to every EV — at Orchard Rd & Greenwood Plaza Blvd in the Denver Tech Center. Up to 325 kW, Magic Dock, open 24/7.
Universal V4 fast charging — Denver Tech Center
Get directions👍 Like💬 Comment↻ Repost➤ Send
HiON Superchargers
Promoted
Universal EV fast charging · Denver Tech Center
···
The Tesla V4 Supercharger network is opening to every EV — at Orchard Rd & Greenwood Plaza Blvd in the Denver Tech Center. Up to 325 kW, Magic Dock, open 24/7.
Universal V4 fast charging — Denver Tech Center
Get directions👍 Like💬 Comment↻ Repost➤ Send
08
Where it is — the location does the work
The whole campaign is hyper-local. Every creative carries a location lockup (pin + Denver Tech Center + the exact corner), the copy names the spot the way a local navigates, and the DTC-context concept grounds it in the office park.
The corner: Orchard Rd & Greenwood Plaza Blvd
West side of I-25 at the E Orchard Rd exit (7600 E Orchard Rd, Greenwood Village). Charge in ~20–30 minutes while you go. The Greenwood Village Cafe is in the same plaza (7600 E Orchard Rd), The Landmark DTC — dining, shops, Comedy Works — is minutes away, and Orchard Station light rail sits right at the corner.
09
Placement specs & notes
Targets and copy caps per placement (paid), from the engine media-specs reference.
| Placement | Ratio | Target px | Primary / caption | Headline |
|---|---|---|---|---|
| Facebook feed | 4:5 / 1:1 | 1080×1350 / 1080×1080 | ~125 before "See more" | 40 cap |
| Instagram feed | 4:5 | 1080×1350 | ~125 | — |
| Stories / Reels | 9:16 | 1080×1920 | ~125 · safe top 14% / bottom 35% | overlay (baked) |
| LinkedIn single image | 1:1 / 1.91:1 | 1200×1200 / 1200×628 | intro 150 (3,000 max) | 70 (200 max) |
Before publish: re-confirm the 325 kW commissioned rate; route the Rivian depiction and any offer through the review gate (FTC); stand up the Google Business Profile "opening soon" listing so the Get-directions CTA and the GBP direction-requests signal work. Tesla is referenced verbally only and never shown. Clean (textless) masters exist for placements where copy lives only in the platform fields.