Performance ledger

Performance

Spend and reach on the ad side, and the five signals we triangulate to connect promotion to station usage. No single signal is attribution — they only mean something together.

01Spend & reach

Spend

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Impressions

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Clicks

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CTR

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02Triangulation signals

Read together, not alone. Session lift vs baseline lives on the Ramp page.

Landing visits

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per-asset UTM

Promo redemptions

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first charge on us

GBP directions

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Google Business Profile

QR scans

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from print

03What's working

Curated by the performance-synthesis agent once results arrive.

Consumer-Driver — short-form (Meta / Google / X / YouTube)awaiting first result

Consumer-Driver — print (signage / yard signs / banners)awaiting first result

Site & Sales — long-form (LinkedIn / franchisee proof)awaiting first result

Boardroom — long-form (investor narrative)awaiting first result

Image direction (what shots performed)awaiting first result