LinkedIn articles, blog posts, and the **franchisee-facing proof stream** — the content that shows fence-sitting prospects the first site exceeding Tesla's ramp baseline.

agents/long-form-copy.md

Orchestrator / strategy

Owns the campaign brief, the audience map, and the channel plan. Routes work to the other five agents and decides what to make next. For v1, paid-strategy oversight is folded into this agent — split it into a dedicated agent only when data volume justifies it.

agents/orchestrator.md

Performance synthesis

The entire "agents that learn" loop — realistically scoped. Reads `performance-ledger.jsonl`, curates a `winning-examples` bank that agents 2–5 few-shot from, and refreshes the per-channel strategy docs. **No model fine-tuning** — just curated examples plus living strategy docs refreshed from real results.

agents/performance-synthesis.md

Print / collateral

Physical-world assets: signage, banners, yard signs, and swag specs — with print-production constraints built in.

agents/print-collateral.md

Review board (the draft → approved gate)

The convergence gate. The six producing agents *make*; this agent *judges* — the maker never grades its own homework. It convenes a room of six lenses, decides, and dissolves: nothing here is a standing fleet of persona agents. It sits at exactly one lifecycle seam — `draft → [review board] → approved` — the review gate the rest of the repo already references (`../lib/ledger-schema.md` §3; `../lib/creative-intake.md` "status draft, pending legal review"). Its companion at the *front* of the pipeline is the rich divergence layer in `../lib/ideation-panel.md`; this file is the disciplined gate at the *back*.

agents/review-board.md

Short-form copy

Driver-facing headlines, captions, and ad copy for social and paid channels. Short, warm, useful.

agents/short-form-copy.md

04Registers

Tone by audience

Boardroom

investors and franchisor-level capital

Site & Sales

prospective franchisees

Field

property hosts and operations

Consumer-Driver

local EV drivers (new for the Content Engine)

05Hard rules

Never bend these — brand/never-list.md

—No exclamation points. Anywhere. Ever. Social, captions, signage, internal-that-may-go-external. No exceptions.
—HiON is always `HiON` — capital H, lowercase i, capital O, capital N — even inside all-caps display type.
—Sentence case for all headlines and section names. Never Title Case (except inside the design system's monospace UI labels).
—Numerals over spelled-out numbers. `4,000 ports`, not "four thousand."
—`kWh` — lowercase k, uppercase W, lowercase h. Never `KwH`, `kwh`, or `KWH`.
—En-dashes for ranges, no spaces: `1905–2026`, `20–30 minutes`, `0–1 employees`.
—No Tesla logo in any image, signage, deck, or graphic. Verbal Tesla references are allowed (see `brand-guidelines.md` §Tesla).